The native nursery industry is undergoing radical change. The demand for native plants is increasing year on year and plant producers are responding by increasing their capacity and productivity.

This report builds on Growing New Zealand from the native nursery sector survey, completed in 2019 and includes an Action Plan to drive plant production in the future, while addressing the things that will get in the way. It underscores the need to change how we do things in order to meet the future demand.

The survey found that the native nursery sector will need to double the current production of native seedlings in order to meet planting targets over the next decade.

While the industry is well positioned to achieve these targets, it will require planning and co-operation across the whole sector and the wider community.

Our sector will have to use all available capacity, open new production areas and convert other plant production into growing native plants. This presents a massive opportunity, but also challenges.

New Zealand needs a thriving plant production sector that is able to meet the demand for plants while creating high skilled, meaningful jobs in the regions. New Zealand Plant Producers is keen to take a leadership role in this challenge and we have developed an Action Plan for the sector to meet this opportunity head on.

This is an ambitious plan that takes a long-term view. The intention is to use it as a road-map to prioritise and pursue targeted projects over time. This report was commissioned by Te Uru Rākau through its Partnership Fund. The research included input from all types of native plant nurseries (commercial, government, not-forprofit, community and iwi owned).

Matthew Dolan
Chief Executive
New Zealand Plant Producers Inc.

Growing Our Future
(Adobe PDF) 1.10MB



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